Whether your website is designed for business, entertainment,
community, or informational use, we seek to understand and
empathize with your audience. In order to attract new visitors
and retain existing ones, your site must:
- load quickly
- be easy to navigate and use
- offer relevant information, products, and services
- elicit a powerful first impression
- provide satisfactory and expected results
In a web site development context, a composite design, or comp,
is a mockup of a single web page, showing the layout of its textual
and graphic components. We have found that a "comp" is an
effective way to model a web page before any coding is started.
The client can see, up-front, what the basic layout and appearance of
the page will be like.
The comp shown at above right was designed for a luxury waterfront home
builder. The builder name, information, and home pictures were
fictional for the purposes of this comp.
We used a grid-based design for this web site, with attention to
alignment details. The navigation palette is easy to use, and
we have used a simple sans-serif font for readability. The logo
was also designed and placed on a themed background.
The home gallery page shows sample homes the home builder has
completed. The interior design gallery page would be structured
similarly, with appropriate photos of the home interiors. The
floor plan page would show home blueprints.